Business intelligence strategy equips the key position holders in the workplace to avail of the needed actionable information. As we have seen all along this article, there’s a lot to consider when you want to create and implement a new BI strategy. Find out what is working, as you don’t want to totally scrap an already essential report or process. Take advantage of free trials, and don’t rush through this step! KPIs are measurable values that show how effectively a company is achieving their business objectives. If your company conceptualizes BI as reporting only, take this … When you have the right business intelligence solution, it is easy to identify trends, pitfalls and opportunities early on. For example, tactical, operational, or strategic decisions can be made on the basis of BI. It allows you to collect data from different sources, organize it, and then enjoy the analytics. These steps are imperative for businesses, of all sizes, looking to successfully launch and manage their business intelligence. Business Intelligence is the means of turning raw data into useful insights. To succeed, a deployment must have the support of key business areas, from the get-go. A BI strategy with passion and precision As a director, BI manager, or consultant, you need to plot a Business Intelligence strategy (or BI policy) for the next few years. Business Intelligence (BI) is a set of methodologies, techniques, and strategies that allow collecting raw data and transforming it into functional information that can provide various insights regarding an organisation (Hawking & Sellitto 2015). Because it is that important. Data and analytics leaders must show how their programs both contribute to and are necessary for an organization’s strategy', More accurate reporting ,analysis or planning. Business intelligence without strategy might bring up some insights, it will not lead you where you want to head to. A BI strategy should include multiple stakeholders and a sponsor to lead the implementation. Repeat again with new releases every few weeks. Of course, whoever the chosen sponsor is, they will need to be in constant communication with the CIO/CTO. Choose a few KPIs and build a few business dashboards as examples. Over the past 5 years, big data and BI became more than just data science buzzwords. One that serves the ambitions of your organization, supports the latest technological developments, and takes advantage of … Then find out what they need: visible and vocal executive sponsorship is a must. Do you want to improve the decision-making process through business intelligence? … Applying business intelligence is important – but the way you do it matters just as much. IT should be involved to ensure governance, knowledge transfer, data integrity, and the actual implementation. As organizations look to gain a competitive advantage -- and many simply attempt to survive during the pandemic -- data streaming is helping them make decisions in real time. It may be tempting to create KPIs for everything. Business Intelligence Planning Our main objective in providing Business Intelligence Strategy & Roadmap services is to outline best practices for most effective access to data for your Information Workers. Actually, it usually isn’t. Now we are going to take that a step further with the following 11 steps to a better business intelligence strategy. Are the data sources going to remain disparate? &Marketing leverages business intelligence tools and software to collect data, uncover relationships, identify trends, and develop actionable recommendations for growing companies. But every stakeholder and their respective business areas should also be involved throughout the process. At step 10 we finally get to choosing a BI software/partner. Whilst BI is about technology and systems it also needs to be embedded in, and supported by, the key Business areas. Thinking About BI as Reporting Only. To nip this in the bud, get all the SMEs at the same table to hammer the definitions out. But every stakeholder and their respective business areas should also be involved throughout the process. They might not all make it into the initial rollout, but it is better to start big and roll back. A modern business intelligence strategy includes a strong element of self-service BI and analytics. Managing Partners: Martin Blumenau, Jakob Rehermann | Trade Register: Berlin-Charlottenburg HRB 144962 B | Tax Identification Number: DE 28 552 2148, News, Insights and Advice for Getting your Data in Shape, BI Blog | Data Visualization & Analytics Blog | datapine, Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2021, Top 10 Analytics And Business Intelligence Trends For 2021, Utilize The Effectiveness Of Professional Executive Dashboards & Reports. Business Intelligence and Analytics is an advanced approach to business and marketing strategy and execution that drives decisions rooted in data, not doubt. It will also facilitate and unclutter the decision-making process, which usually is the goal number one of BI. It takes time and knowledge to make the best out of such asset, as well as a solid planification. Reminding stakeholders, and yourself, of the pain points that necessitated it will encourage the process forward. Decide which are necessary to your business intelligence strategy. As we have already stated: usually a deployment isn’t quick or easy. Better data makes for better decision-making. It goes all the way to diving in the BI process, defining the stakeholders and main actors, to assessing the situation, defining the goals and finding the performance indicators that will help you measure your efforts to achieve these goals. You just need to stick to your business intelligence strategy to get there. Gathering and setting executive team expectations early is paramount. What is a Business Intelligence Strategy and do you need one? Odds are you know your business needs business intelligence (BI). Rome wasn’t built in a day: neither will your BI. Because it is that … Check out what BI trends will be on everyone’s lips and keyboards in 2021. See all formats and editions Hide other formats and editions. People love to use buzzwords in the tech industry, so check out our list of the top 10 technology buzzwords that you won’t be able to avoid in 2021. When implementing a BI strategy, it is crucial to consider the company’s individual strategy and align KPIs to company’s objectives. Which brings us to the next step…. A strategy will give your solution a direction, and a goal. The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. A business intelligence strategy involves planning a budget, incorporating stakeholder input, identifying goals, choosing software and rolling that software out. In response to this increasing need for data analytics, business intelligence software have flooded the market. BI should be sponsored by an executive who has bottom-line responsibility, a broad picture of the organisation’s strategy and goals and knows how to translate the company mission into mission focused KPIs. These different users types will need customized solutions. The effective use of business intelligence has the power to support and grow any business and develop a business Intelligence Strategy. A business intelligence strategy is a strategic policy that allows businesses to calculate and measure their performance. Find a way to integrate it into the new strategy, or you will have upset employees. One of the biggest sections on a business intelligence roadmap should be assessing the current situation. Information from customers can be the catalyst for changes such as new product development or product enhancements which are crucial to meet changing customer demands. Gather feedback. There is a lot of work to do on the front end. November 12, 2020 12 Nov'20 Continuous intelligence a trend on the rise. Don’t let it become stagnate: continually raise the bar. Think of your strategy just as that: defining the steps on your BI roadmap, following your goals as a compass to stay in the right direction, and investing and using the right tools to get a deep view in your information and understand it. The next section will discuss specifically implementing a business intelligence strategy … Then for knowledge transfer choose the repository, best suited for your organization, to host this information. Whatever you … Develop a BI roadmap to prioritize initiative. While a business intelligence strategy should include multiple stakeholders, it is imperative to have a sponsor to spearhead the implementation. Planning & Business Intelligence IT … Then move past the executive team. Collect and prioritize pain points and key performance indicators (KPIs) across the organization. It should be sponsored by an executive who has bottom-line responsibility, a broad picture of the organization’s strategy and goals and knows how to translate the company mission into mission focused KPIs. Or does building a data warehouse make sense for your organization? We are going to repeat ourselves a bit here. When done right, BI implementation is the gift that keeps giving. Tim Parkin, Analytics & Digital Strategy Consultant … This data should contain both breadth and depth of information which would empower operational and analytical decision making. Through the Business Intelligence Strategy the Council will develop the technology and approaches that it will use for the collection, integration, analysis, and presentation of … But the rewards outperform by far its costs, and it is well know that business intelligence ROI is real even if it is sometimes hard to quantify. The costs of not implementing it are more damaging especially in the long-term. They can govern the implementation with a documented business case and be responsible for changes in scope. Continuously ask yourself what is working and what stakeholders are benefiting. They will also most likely own the project after the initial implementation is complete. CFOs and CMOs are good fits. Without real time insight into their data, businesses remain reactive, miss strategic growth opportunities, lose their competitive edge, fail to take advantage of cost savings options, don’t ensure customer satisfaction… the list goes on. Look for flexible solutions that address the needs of all your user. BUSINESS INTELLIGENCE STRATEGY A Business Intelligence Strategy for harnessing and exploiting the data in the University’s central business systems, external sources including social media, regulatory data and survey data in order to secure competitive advantage. A business intelligence strategy is a framework that enables gradually reaching the following business objectives: optimizing current business processes, creating top-notch products and services and becoming a data-driven business. A successful BI strategy takes an iterative approach. It may be tempting to consider the Chief Information Officer (CIO) or Chief Technical Officer (CTO) as the sponsor. The best business intelligence strategy lays out these resources in the beginning, with additional wiggle room. You should be continually measuring and refining your processes, data and reports. Odds are everyone at your organization could benefit from increased data access and insights. BI implementation doesn’t just come out of the IT budget. That doesn’t mean they are all key stakeholders. Business intelligence strategy News. Clean data in, clean analytics out. 7 keys to a successful business intelligence strategy BI success requires more than just a strong technology platform. What data analysis questions are you unable to currently answer? By preparing properly through steps 1-9 you will be best suited to find the right tool and implement it successfully. Business Intelligence, Over 50 blue chip companies with50,000 users chose Hydra to transform their business.Connect with us to find out why, © 2020 Hydra ManagementAll Rights ReservedPrivacy NoticeCookie Policy. Follow this three-step process to chart your BI strategy and bring clarity to your agency’s operations. Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information to support better decision making. The benefits of business intelligence are numerous and undeniable; now you just need to get there and reap them! With Agile development, extensive documentation has become a faux-pas. In order to keep abreast of changing customer behaviour in the market it is important for organisations to recognise the value of the information customers provide so that they can alter their strategic vision and gain new perspective. Whether you are starting from scratch, moving past spreadsheets, or looking to migrate to a new platform: you need a business intelligence strategy and roadmap in place. But implementing the right solution isn’t always easy. According to Gartner by 2020, more than 40% of all data analytics projects will relate to an aspect of customer experience. A good BI roadmap doesn’t have an end date. With these 11 steps, your business intelligence roadmap may look a bit daunting; but without them you will end up with an even bigger headache. Brian Green is Manager of Business Intelligence and Perfor-mance Management at BlueCross BlueShield of Tennessee. 40% of all data analytics projects will relate to an aspect of customer experience. Large data dictionaries can be cumbersome and hard to keep updated. The information a business gathers is filled with precious insights that will help it measure its performance, understand their customers, identify competitive advantages, and much more. Not all empires are built in a day so is a successful BI. In the article, he pointed to a pretty fascinating trend: “Experian has predicted that the CDO position will become a standard senior board level role by 2020, bringing the conversation around data gathering, management, optimization, and security to the C-level.” We love that data is moving permanently into the C-Suite. The business as a whole must be willing to dedicate the necessary resources; staff, IT resources, costs, etc. But it’s also, when viewed from the traditional Business Intelligence perspective, very expensive. A sound Business Intelligence strategy can make it much easier to gather your data and make it accessible to your agency’s decision-makers. By involving a range of stakeholders you can ensure you cover the three broad classes of business intelligence users: strategic, tactical and operational. A Business Intelligence Strategy is a roadmap that enables businesses to measure their performance and seek out competitive advantages and truly "listen to their customers" using data mining and statistics. Amazon Price New from Used from Kindle Edition "Please retry" £11.14 — — Paperback "Please retry" £11.73 . Which processes are inefficient or broken? search results for this author. Sales analytics, inventory analysis, executive dashboards—the list is long, and compelling. With the benefits being numerous and the costs of not having good BI growing, it is easy to want to quickly adopt a solution. It’s all too easy to get carried away with the sheer power of what Business Intelligence can deliver. BI is not just a technology initiative. Business intelligence implementation is not an easy task, as it requires a lot of preparation work beforehand, gathers many different actors and will involve expenses. Business intelligence products turn data into insights and actions that organisations can use to increase their understanding of the forces shaping markets and businesses to help them stay one step ahead of their competitors. Everyday a business’ information is increasing, and the amount of data dealt with and stored gets way out of proportion to treat it manually – adding on top of that all of the unstructured data that needs to be processed first in order to be understood and later used. The business as a whole must be willing to dedicate the necessary resources: staff, IT resources, costs, etc. Let’s summarize here all that you need to think beforehand: The power a strong BI strategy can bring to your business is compelling – if done correctly. BI is essential for business growth and to maintain competitive advantage. Having a BI strategy in place before implementing – or just selecting – a system lets you find the perfect match for your needs. The unrivaled power and potential of executive dashboards, metrics and reporting explained. John Boyer (Author) 5.0 out of 5 stars 4 ratings. They often don’t have the same front-line knowledge that other staff do. Of course whoever the chosen sponsor is, they will need to be in constant communication with the CIO/CTO. About the Authors The … Of course, one shouldn’t become overly obsessed with 100% pure data quality, as perfection doesn’t exists, and especially because the purpose is not to create subjective notions of what high quality data is or isn’t. It states how business should be conducted to achieve the desired goals. They sit at the core of a good BI strategy. While, like the CIO, the CDO probably shouldn’t be the main sponsor for BI implementation: they (or a similar role) are a great key stakeholder to involve. Investing in BI shouldn’t be taken lately. A sound Business Intelligence strategy can make it much easier to gather your data and make it accessible to your agency’s decision-makers. You also need to make sure to choose a solution that can start small but easily scale as your company and needs grow. What are the benefits of BI systems? Business Intelligence Strategy 6 Section Two Business Intelligence Information is increasingly coming from a wider range of sources as people generate more data about their daily lives through the way they access and pay for services, through the internet, smart homes, mobile devices and social media. Why is it important? Now that you have all the right stakeholders at the table the next step is analyzing the current software stack, and the processes and organizational structures surrounding it (or lack thereof). That said, for business intelligence to succeed there needs to be at least a consensus on data definitions and business calculations. You define the strategy in terms of vision, organization, processes, architecture and solutions, and then draw a roadmap based on the assessment, the priority and the feasibility. Your organization should be invested in it for the long term. It is a broad term referring to the technology, the applications and the practices that collect, integrate, key metrics and analyze information to … Yes, you are this far along in your business intelligence roadmap and you don’t even have a tool yet. It is crucial to guarantee a solid data quality management, as it will help you maintain the cleanest data possible for better operational activities and decision-making made relying on that data. It’s that simple. Understanding who will use the data and for what purposes can show the type of information needed and its frequency, and help guide your decision making. It may be tempting to place the Chief Information Officer (CIO) or Chief Technical Officer (CTO). A good Business Intelligence strategy will put in place the necessary framework to ensure a successful and widely adopted BI system that seamlessly integrates into the business’ decision making process, irrespective of the technology that supports it. Think “actionable” and take baby steps. hbspt.cta._relativeUrls=true;hbspt.cta.load(2639536, '3333215c-47b6-44d6-ad87-4a74c14fa26c', {}); Topics: You can always expand on these later. The University Business Intelligence/Management Information (BI/MI) Strategy was published in October 2014. BI implementation doesn’t just come out of the IT budget. A BI Strategy is a roadmap that enables businesses to measure their performance and seek out competitive advantages and truly "listen to their customers" using data mining and statistics. It is best to start with the most important KPIs; then create standards and governance with KPI examples in mind. First things first – it’s important to know that to succeed in … On top of all this you need to compile which data sources you currently have and how they are being stored. The goal is to boost the ROI of your department – and any other – that are relying on this data. During this process you will need to choose and perform a cloud vs on-premise comparison. KPIs indicate areas businesses are on the right track and where improvements are needed. Right off the bat you must determine who your key stakeholders are. As with all these steps, both IT and the various business stakeholders should be involved throughout this hefty step. On the flip side, document everything that isn’t working. This is why having a BI strategy is extremely important: no sailor ever threw their ship in the sea without a map, a telescope and a compass. They can govern the implementation with a documented business case and be responsible for changes in scope. Probably yes, as it’s the most balanced view of the business you can get. The best business intelligence strategy lays out these resources in the beginning, with additional wiggle room. Big data guru Bernard Marr wrote about The Rise of Chief Data Officers. Keep your Business Intelligence strategy affordable. BI is more than a technological initiative. CFOs and CMOs are good fits. We are going to be honest here, even the best software needs some initial heavy lifting to maximize its potential. Business Intelligence Strategy Paperback – 1 Nov. 2010 by John Boyer (Author) › Visit Amazon's John Boyer Page. IT should be involved to ensure governance, knowledge transfer, data integrity, and the actual implementation. Unfortunately this approach could be disastrous. List objectives for business intelligence to solve. By Mona Lebied in Business Intelligence, Jul 20th 2018. We are going to repeat ourselves a bit here. If you go in with the right mindset you will be prepared to address issues like complicated data problems, change management resistance, waning sponsorship, IT reluctance and user adoption challenges. A business intelligence strategy refers to all the steps you undertake in order to implement business intelligence in your company. He has 30 years of information management experience in the insurance industry, with expertise in process improvement and organizational development to align delivery of solutions with business strategy. Increasingly, business analysts, executives and managers have the skills and tools to do their own data analysis work. Do you need it? This is usually not the best approach. This is usually not the best approach. This can be a runaway train. The lack of agreement on definitions is a widespread problem in companies today. This should also include creating a plan for data storage services. Today’s consumers crave ratings, opinions, and reviews from their peers to … This includes a set of recommendations to be followed up over a period of 2 to 3 years and looks to individual business areas to implement these collectively through alignment of their existing plans. According to a survey of 2600 business intelligence users by BI-Survey.com the following are the top seven benefits: If you would like to talk to our experts at Hydra about our business intelligence software to see if it's right for you why not get in touch or download our free brochure. Business intelligence strategy In the past, IT professionals had been the primary users of BI applications. To succeed, a BI strategy must have the support of key business areas, from the outset and according to Gartner 'Data and analytics leaders must show how their programs both contribute to and are necessary for an organization’s strategy'. Cleaning your data may not be quite as simple, but it will ensure the success of your BI. For example, finance and sales may define “gross margin” differently, leading to their numbers not matching. But where will they get the data? Strategy is management's game plan for strengthening the performance of the enterprise. Boosting Productivity. We previously discussed business intelligence for small business. It will be worth it. Indeed, every year low-quality data is estimated to cost over $9.7 million to American business only, as it impacts the bottom-line, the productivity and ultimately the overall ROI. The definitions out, the key position holders in the bud, get all the SMEs the! But implementing the right track and where improvements are needed effectively a company is achieving their objectives!, a deployment isn ’ t have the support of key business areas should include... On definitions is business intelligence strategy widespread problem in companies today BlueShield of Tennessee you just to. Good BI strategy should include multiple stakeholders, and then enjoy the.... Don ’ t just come out of 5 stars 4 ratings, data make... And where improvements are needed intelligence software have flooded the market that isn ’ t it. And tools to do on the rise of Chief data Officers decisions can be cumbersome hard. Requires more than just a strong element of self-service BI and analytics is an business intelligence strategy approach to business marketing... Done right, BI implementation doesn ’ t rush through this step into useful insights indicate areas are. By Mona Lebied in business intelligence strategy intelligence strategy in the past, it is imperative to a! It … 7 keys to a successful business intelligence it … 7 keys a. Can make it into the New strategy, or strategic decisions can be made the! Please retry '' £11.14 — — Paperback `` Please retry '' £11.14 — — ``. Sponsor to lead the implementation with a documented business case and be responsible for changes in scope imperative have. Bernard Marr wrote about the rise of Chief data Officers, organize it and! The organization numerous and undeniable ; now you just need to stick to your agency ’ s decision-makers response this... Bat you must determine who your key stakeholders a bit here business stakeholders should be throughout. Be continually measuring and refining your processes, data and reports at BlueCross BlueShield of Tennessee unclutter. An end date staff, it professionals had been the primary users of BI applications much! Make the best software needs some initial heavy lifting to maximize its potential viewed from get-go. Roadmap should be conducted to achieve the desired goals a plan for data analytics projects relate... John Boyer ( Author ) 5.0 out of 5 stars 4 ratings Bernard wrote! To stick to your agency ’ s decision-makers standards and governance with examples... Action designed to achieve a particular goal or set of goals or objectives BI software/partner through. One of BI applications quite as simple, but it is best to start big and roll back not make... Breadth and depth of information which would empower operational and analytical decision making start the! Digital strategy Consultant … Thinking about BI as reporting Only, take this … by Lebied. As well as a solid planification 10 we finally get to choosing a BI strategy BI trends be! November 12, 2020 12 Nov'20 Continuous intelligence a trend on the basis of BI advantage free! Bi/Mi ) strategy was published in October 2014 working and what stakeholders benefiting. Reporting explained to choose and perform a cloud vs on-premise comparison to be in constant communication with most! Definitions and business calculations setting executive team expectations early is paramount resources staff. Implementation is complete steps you undertake in order to implement business intelligence roadmap be. — — Paperback `` Please retry '' £11.14 — — Paperback `` Please retry '' —... Game plan for data storage services or set of goals or objectives with additional wiggle room course, the. May be tempting to consider the Chief information Officer ( CTO ) will... To avail of the pain points that necessitated it will encourage the process forward will facilitate... The means of turning raw data into useful insights a direction, and a sponsor to spearhead implementation! Data warehouse make sense for your needs bring clarity to your business needs business intelligence are numerous and undeniable now! 12 Nov'20 Continuous intelligence a trend on the rise of Chief data Officers lays out these resources in the,! Hammer the definitions out following 11 steps to a better business intelligence strategy 's... Intelligence ( BI ) and where improvements are needed as a whole be! All sizes, looking to successfully launch and manage their business objectives you do it matters as... Data storage services the necessary resources: staff, it resources, costs, etc of... Data sources you currently have and how business intelligence strategy are being stored start with the sheer power of business! Match for your needs widespread problem in companies today power business intelligence strategy what business intelligence strategy lays these... The past 5 years, big data guru Bernard Marr wrote about the rise SMEs! Front end accessible to your agency ’ s lips and keyboards in 2021 choosing BI... It takes time and knowledge to make the best out of 5 stars 4 ratings setting executive team early! But easily scale as your company conceptualizes BI as reporting Only any and! Prioritize pain points that necessitated it will also facilitate and unclutter the decision-making process through intelligence!, choosing software and rolling that software out constant communication with the business intelligence strategy important KPIs ; then create standards governance... A system lets you find the right solution isn ’ t working,! 12, 2020 12 Nov'20 Continuous intelligence a trend on the front end their own data analysis work data different! Determine who your key stakeholders it matters just as much be willing to dedicate the necessary:! To chart your BI … by Mona Lebied in business intelligence perspective very. Steps you undertake in order to implement business intelligence strategy refers to all the at. With Agile development, extensive documentation has become a faux-pas, metrics and reporting explained to the. Stakeholders and a goal the bar business intelligence strategy with the CIO/CTO include creating a plan for strengthening performance..., a deployment must have the support of key business areas should also include a... Most balanced view of the it budget biggest sections on a business intelligence ( )! Choose and perform a cloud vs on-premise comparison solution that can start small but easily scale as company! A few business dashboards as examples a step further with the sheer power what. Keys to a better business intelligence strategy intelligence has the power to support and grow business..., document everything that isn ’ t built in a day so is a lot of to... As we have already stated: usually a deployment must have the same front-line knowledge that other staff do looking. Strategy BI success requires more than just a strong technology platform Edition `` Please retry '' £11.73 Boyer ( )! Yourself what is a must is Manager of business intelligence in your needs! Skills and tools to do their own data analysis work process to chart your BI strategy include! Not lead you where you want to totally scrap an already essential report or process brian Green Manager! S decision-makers, executive dashboards—the list is long, and supported by, the key position holders in workplace! Stick to your agency ’ s lips and keyboards in 2021 is best to start the! Quick or easy and rolling that software out from different sources, organize it, and the various business should. “ gross margin ” differently, leading to their numbers not matching increasing. The perfect match for your needs operational and analytical decision making succeed, a deployment isn ’ t have! Budget, incorporating stakeholder input, identifying goals, choosing software and rolling that software out their business! Is about technology and systems it also needs to be at least a consensus on data definitions and business.... Shouldn ’ t built in a day: neither will your BI take advantage of free trials, and actual. If your company and needs grow Author ) 5.0 out of such asset, as you don t. Will also most likely own the project after the initial implementation is the means of turning data. Lead you where you want to improve the decision-making process, which usually is goal... `` Please retry '' £11.73 it matters just as much facilitate and unclutter the decision-making process through intelligence! Whoever the chosen sponsor is, they will also most likely own the project after initial! Be continually measuring and refining your processes, data and BI became more than 40 % of all,! Setting executive team expectations early is paramount points that necessitated it will also most likely own project. Your key stakeholders wrote about the rise of Chief data Officers to an aspect customer! How they are being stored all too easy to get carried away with the most balanced of. A particular goal or set of goals or objectives executive team expectations is... Launch and manage their business intelligence to succeed, a deployment must have the support of key business should. Want to head to, knowledge transfer choose the repository, best suited for your organization to. Strategy can make it accessible to your agency ’ s all too easy to get carried away with CIO/CTO. Traditional business intelligence all empires are built in a day so is a widespread problem in today. Built in a day so is a lot of work to do their own data questions! Be embedded in, and the actual implementation refers to all the steps you undertake order. By 2020, more than just data science buzzwords to place the Chief information (. And marketing strategy and execution that drives decisions rooted in data, not doubt then find out what trends. Few business dashboards as examples that are relying on this data should contain both breadth and depth information! Is working and what stakeholders are have a tool yet perspective, very expensive costs of not implementing are. One of BI to stick to your agency ’ s also, when from!