Fenty Beauty was named one of Time magazine's best inventions of 2017. “It should never feel like pressure. Shop our expanding selection of … "FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. Last month Rihanna’s new makeup line exceeded expectations at its launch and has since dominated conversations on social media. A spokesperson for the singer disputed this figure. The exclusive Fenty Beauty makeup concealer has more than 50 shades for a wide variety of all skin types. It retails for $20.00 and contains 0.1 oz..[49]. By subscribing to Fenty Beauty + Fenty Skin Text Alerts you consent to receive a varying number of marketing messages via automated technology and agree to the, Operating hours are from 7am – 2am EST, 7 days a week, excluding holidays. [44], On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades. The line consists of normal-sized products that last, and come in visually appealing … [1], Fenty Beauty has been referenced in numerous songs, including "Taste" by Tyga, "Make Up" by Ariana Grande from her 2019 studio album, Thank U, Next and in the 2018 song "Correria (Remix)" by Brazilian rapper BK. Fenty Beauty is a well-known cosmetics brand founded by popular singer Rihanna in 2017. In her daily life, it’s obvious that she uses makeup. ", "La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations", "Fenty Beauty : voici pourquoi la marque de Rihanna cartonne", "The Beauty Beat: Fenty Beauty is almost here", "Fenty Beauty Is Winning Because Rihanna Delivered What Black Women Have Been Asking For", "Kim Kardashian is being dragged online for her new concealer shade range", "Look Familiar? Fenty Beauty was founded in September 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. It’s a social movement, and has made other – and much more established – brands do better. Get your Fenty Face on. [64][65], Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns. [3] Also in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube. It's there for you to have fun with. I wanted everyone to feel included.” Rihanna created Fenty Beauty after having multiple experiences in the makeup industry and noticing that they do not cater well to the African American community. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. © It should never feel like a uniform. From the game-changing launch of Fenty Beauty back in 2017, she and the brand single-handedly set a new standard for what an inclusive, diverse … [51] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot. Please turn it on so that you can experience the full capabilities of this site. [15][16] Fenty Beauty arrived in Saudi Arabia, seen as a potentially lucrative market for the brand,[17] with cosmetic sales in the country at an all-time high. THAT'S THE REAL REASON I MADE THIS LINE. Beauty’s flock to TikTok has dawned — and some are opening more than just accounts.. Fenty Beauty announced last week an entire house dedicated to the creation of TikTok content. Use Tab to navigate the content. The famous LVMH incubator (Kat Von D, Marc Jacobs Beauty, Bite…) worked with Rihanna to create her vision of beauty. 11 inclusive makeup brands with products for all skin tones [54], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. )[68] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. [11], Fenty Beauty's first products went on sale on September 8, 2017. Fenty Beauty Cheeks Out Freestyle Cream Blush launched on 17 April, 2020. var theDate=new Date() Though Fenty Beauty was a labor of love, most of all, Rihanna doesn’t want people to take it too seriously, since all makeup should mean a good time. The brand is best known for its inclusivity across skin tones and gender. Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the pom pom is packed with rose gold glitter designed to fit all skin tones. Rihanna’s uber-popular Fenty Beauty has made a name for itself by offering a more diverse product range. The first time she experienced makeup for herself, she never looked back. [76] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. Fenty Beauty’s marketing campaign and execution have been praised by outlets and beauty bloggers alike — the latter a notoriously tough crowd … "[64] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans. I WANTED EVERYONE TO FEEL INCLUDED. [41] To apply the Body Lava, the Kabuki Brush is available for purchase separately. [2], Rihanna launched Fenty Beauty in 2017 when she was 29 years old. She said “Fenty Beauty was created for everyone: For women of all shades, personalities, cultures and races. According to the website, The Clara Lionel Foundation was established by Robyn “Rihanna” Fenty and supports and funds groundbreaking and effective education, health and emergency response programs around the world. [58], Fenty Beauty has embraced makeup use across gender lines,[59] producing an ad in March 2018 called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand. All Rights Reserved. [6], Rihanna, who is from Barbados, created Fenty Beauty to provide for the inclusion of all skin tones in cosmetics offerings, including extensive shade offerings for people with deeper skin tones. These included the Killawatt Foil Palette,[45] a highlighter palette with seven metallic shades,[46] two lipstick sets (Snow Daze and Snow Nights), and a number of multi-use products, including sets of crayons for lip and eye (titled FrostHunny, FrostBunny, and FrostMoney) and loose pigmented powder (Avalanche Powders), for eyes, lip and cheek, in seven metallic shades. Your browser's Javascript functionality is turned off. [9] She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. Body Lava, Fenty Beauty's first body product, is a liquid that can be buffed into any part of the body for illumination and is available in either a peach tone called Who Needs Clothes or a golden one, Brown Sugar. Body Luxury. [18], Fenty Beauty products have drawn international praise for the range of shades offered,[19][20][21][22][23] in particular for including darker shades among the first 40, then 50 different colors for its Pro Filt'R foundation,[24] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Oct 21, 2017 - Dieline is a global showcase of package design inspiration. Shop FENTY.com official site at 50% Off. Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. Fenty Beauty was created by the famous singer Rihanna that was launched in September 2017. Fenty Beauty is a cosmetics brand that offers a wide range of hard-to-match skin tones for all skin types. [25][26] Subsequent launches of new products and new lines have been criticized for the failure to live up to the new standard set by Fenty Beauty, for instance Kim Kardashian West's line KKW Beauty,[27][28] Tarte's Shape Tape Foundation,[25] and Benefit's Hello Happy foundation. “Makeup is there for you to play with. I’m a little self-conscious about my lips (people mention their size all … Fenty Beauty. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool, "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", Rihanna 777 Documentary... 7Countries7Days7Shows, https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=991100595, Short description is different from Wikidata, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 28 November 2020, at 07:28. [37], On March 23, 2018, the line launched a limited-edition highlighter called Dirty Thirty for Rihanna's 30th birthday;[38] it is the line's popular Killawatt Freestyle Highlighter in Trophy Wife shade (metallic gold),[39] packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo. [60][61] Also in March 2018, Daniel Kaluuya, nominated for the Academy Award for Best Actor for his starring role in Get Out, appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490). Or Is It Rihanna Inc.? Fenty Beauty has the makeup industry shook. A full-service boutique agency, Established offers architectural, graphic and product design with a track record of creating highly-successful, global brands for a wide range of clients. [43], On October 4, 2018, Fenty Beauty launched their winter collection titled ChillOwt,[44] which included a variety of winter-themed and cool-toned products. The FENTY Journal About us Releases View all Release 10-20 Release 7-20 Release 6-20 Release 5-20 Release 2-20 Release 12-19 Categories View all NEW ARRIVALS Sunglasses Coats & Jackets Tops & Dresses Pants & Skirts Shoes Fashion Jewelry Other Accessories Editorial The FENTY Journal About Us Account Track orders Talent Order & Collect from store. Packaging design industry news, sustainable packaging, package design trends, packaging conferences, package design events, and package design awards. [12] The launch coincided with New York Fashion Week, where Rihanna also had a runway show for her collaboration with Puma. I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool! The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market. Fenty Beauty was among these new trademarks.  Fenty Beauty has a charitable aspect to it. [42] The pom pom also has a vanilla-coconut scent. Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign", "Benefit is launching a new 'Hello Happy' foundation", "How to get your hands on Fenty Beauty's new lipstick on Thanksgiving", "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection", "13 Women-Run Beauty Brands You Need To Know About", "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty ? [36] Since the release of the original red Stunna Lip Paint, Fenty Beauty has also released four more lip paints in baby pink, peach nude, chocolate brown, and black. Fenty Beauty Stunna Lip Paint. That includes 40 shades of foundation, which puts most of beauty’s biggest names to shame. Fenty Beauty — Rihanna's full name is Robin Fenty — follows the path that black-owned cosmetic lines started blazing long before Max Factor devised … [6] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. The original foundation launch included 40 shades, since expanded to 50. "[9] In the US, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. Unlike its competitors, Fenty Beauty products offer 50 types of shades so that a lot of people, regardless of skin tones and gender, can easily choose and use the product. [57] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oréal started ad campaigns aimed at women of color. The original foundation launch included 40 shades, since expanded to 50. [3] Previously she had collaborated with MAC Cosmetics,[4][5] as well as released 10 fragrances via Parlux Ltd,[6][7][8] but Fenty Beauty was her first solo cosmetics brand. [47] In addition, Pro Filt’r Foundation add 10 new shades, bringing the total to 50,[48] with the concealer shades number to correspond to the same number foundation. the: portal by Pentawards Contact us; Privacy Policy; Terms & Conditions [70] Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Shop Fenty Beauty by Rihanna’s makeup collection at Boots.com now. [31][32][33][34][35] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick, particularly for women of color, saying the context made the choice of color for Stunna "assertive, confrontational, unapologetic". [36], "How Rihanna Created A$600 Million Fortune—And Became The World's Richest Female Musician", "Rihanna trademarks her name for use on a clothing empire", "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017", "Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves", "LVMH Signs Rihanna to Create a Makeup Brand", "Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image", "Rihanna unveils her first ever men's scent: Rogue Man", "Is It New York Fashion Week? With more than 90 products released in 17 countries, Fenty Beauty … Good quality. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Black Friday! I respect all women, and whether they're trans or not is none of my business! [71] Forbes reported that following 15 months of operation, in 2018, Fenty Beauty accumulated US$570 million in revenue. Promotion was so extensive, The New York Times wrote, "one might be forgiven for thinking it's actually Rihanna New York Fashion Week. Just like I don't do straight non-trans women castings! Sephora (a fellow LVMH brand) called Fenty “the most inclusive beauty brand in the world,” and it was dubbed “Invention of the Year” by TIME . 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